Media

Halifax Convention Centre Receives International Recognition for Marketing

The Halifax Convention Centre's Imagine Your Event Here marketing campaign continues to receive international recognition, this time from the International Economic Development Council and the International Congress and Convention Association.

The International Economic Development Council presented the convention centre with the Excellence in Economic Development Silver Award at a ceremony held Tuesday, Oct. 6 in Alaska. The award recognizes the centre's direct-mail campaign that helped event planners shape the new centre.

"Our innovative efforts are allowing us to successfully connect our centre with a growing list of international and national clients," said Scott Ferguson, president and CEO of Trade Centre Limited, the Crown corporation tasked with marketing and selling the Halifax Convention Centre.

Just days before that win, the International Congress and Convention Association announced the convention centre as one of four finalists, and the only Canadian organization shortlisted, for its prestigious Best Marketing Award. Halifax will compete against marketing campaigns from Istanbul, Colombia and Denmark for the award, which will be presented Nov. 4, after presentations by the finalists.

"Being shortlisted for the ICCA Best Marketing Award among such impressive competition is a remarkable achievement," said Mr. Ferguson. "This significant global recognition further demonstrates that our creative approach is working, and we couldn't be more proud that our efforts are helping to establish Nova Scotia as a top meeting destination."

The Halifax Convention Centre's Imagine campaign helps planners imagine their event in a facility they can't see, visit or touch yet, through personalized direct mail, digital elements and guerilla marketing. Campaign efforts have generated excitement among clients, and helped the centre book more than 30 events.

The International Economic Development Council's Excellence in Economic Development Awards recognize the world's best economic development programs and partnerships, marketing materials, and the year's most influential leaders for their efforts to create positive change in urban, suburban, and rural communities.

The ICCA Best Marketing Award recognizes excellence and outstanding achievements of organizations marketing their destination.

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Media Contact:
Erin Esiyok-Prime
Trade Centre Limited
902-421-1302 ext. 2791
Email: erin@tclns.com